Advertising 

What is advertising? - Advertising - Types of Advertising - Right Advertising Platforms for Your Business Needs Advertising: Advertising is a form of communication that is paid for by an advertiser and is designed to influence the behavior of consumers. Advertising has been around since the late 19th century. It was first used by soap manufacturers who wanted to sell more products. Today, advertising is used in many different industries, and it can be seen on TV, in magazines, on billboards, or online. Advertising is not just about the messages that are being communicated but also about the way in which these messages are being communicated. In order to be effective, advertisements need to be able to reach as many people as possible and this means that they need to be seen on various platforms. The purpose of advertising is to reach a targeted audience and convince them to buy the product or service being advertised. Types of Advertising: There are two types of advertising: persuasive and informative. Persuasive advertising aims at changing people’s attitudes about a product or service whereas informative advertising provides information about a product or service without trying to persuade people into buying it. - Direct advertising: This type of advertising is when the advertiser delivers their message to the audience directly. The audience can be a group or an individual. - Indirect Advertising: This type of advertising is when the advertiser delivers their message to people who are not aware that they are being advertised. The audience does not know that they are being advertised because it's done in a subtle way like on TV, radio, in newspapers, and in magazines. - Public Relations: This type of advertising is when an organization tries to make people want to buy their product or service through news releases and stories about them in the media. Creativity and Artificial Intelligence in Advertising: Advertising has come a long way from the days of just being a simple billboard. Nowadays, advertising is all about creativity and the ability to tell an engaging story. With new technologies such as AI, we are seeing a future where creativity is headed. Creativity plays an important role in advertising because it helps brands stand out from the competition and engage with their audience on a personal level. Brands use creativity to tell their story and get people interested in what they have to offer. Creativity will continue to be important in advertising but as technology evolves, it will be used differently. Many companies are using AI to generate creative content which saves time and money. Ways to Improve Your Marketing Strategies: Advertising is the most common way to promote a company’s product. It can be either an expensive or cheap way to promote your product, but it does have its own limitations. There are many ways to advertise a product, but the most popular ones are advertising on television, radio, billboards, and social media. There are also other more specific ways of advertising such as using influencers or a public relations campaign. Advertising may be a good strategy for businesses to promote their products, but there are other more cost-effective options such as word-of-mouth campaigns and email marketing. "Word-of-mouth campaigns allow you to leverage your current customers to help spread the word about your business. Marketing and Advertising: Marketing is the process of promoting and selling a product or service. It is a way to communicate with customers so that they will buy your products or services. Advertising is the process of attracting public attention to something, typically by paid announcements. The 5 best ways to improve your marketing strategies with advertising are: 1) Create an engaging message 2) Develop an engaging content strategy 3) Implement social media marketing 4) Use online advertising platforms 5) Create a clear call-to-action Choose the Right Advertising Platforms for Your Business Needs: Advertising is a significant part of any marketing strategy. The right platform can help you reach your customers and make your campaign successful. So, before you start advertising, it's important to consider the following points: 1) What is the target audience? 2) What are the marketing objectives? 3) What are the budget limitations? 4) What channels can be used for promotion? 5) Which platforms should be used for advertising? To conclude in today's modern economy, advertisements are more important than ever before. They are used to promote and sell products and services. ....... SUPPORT US: SUBSCRIBE / LIKE / SHARE / COMMENT :) Subscribe Link: https://goo.gl/qbyzFb .......

? Advertising Management Full Video Series ? https://youtube.com/playlist?list=PLPf7aahSRKFV52-nmii3BpFynB2oarwTU =========================== ? Advertising Management PDF Book ? https://studentnotes.myinstamojo.com/product/109234/advertising-management-and-personal-selling--b595d/ =========================== 00:00 Starting 01:25 Advertising vs Marketing 04:53 What is Advertising 13:05 Nature of Advertising 17:46 Feature of Advertising 22:27 Importance or Role of advertising 34:48 Objective of Advertising 42:44 Scope of advertising 54:23 Benefits or Advantage of advertising 01:00:28 Disadvantage of advertising 01:09:31 Types of advertising 01:27:14 Key Players of advertising ? Meaning of Advertising Advertising work as a source of communication between the customer ( the user of product and services ) and the advertiser. Advertising is the means of informing and influencing ?a vast audience to buy a product or service through visual ( seen ), oral, or written messages.? ? Advertising is the action of calling public attention. ? Nature of advertising 1.) Attention seeker 2.) Has a unique selling proposition? 3.) Consumer-oriented 4.) Uses various media 5.) Paid Form ? Features of advertising 1.) Paid Form 2.) Impersonal Presentation 3.) Speedy and Mass Communication 4.) Target oriented ? Role and Importance 1.) Spreading Awareness 2.) Popularizing a Brand 3.) Increasing Demand 4.) Increased Profit 5.) Maintains the existing market 6.) It acts as salesman 7.) Reduces his burden of job 8.) It is a driving-force in decision-making ? Objective of Advertising 1.) Introduce a product 2.) Spreading Awareness 3.) Brand building 4.) Maintains the existing market 5.) Acquiring customers 6.) Value Creation ? Scope of Advertising 1.) Message 2.) Media 3.) Organization or Advertiser 4.) Product 5.) Advertising agencies 6.) Competitor 7.) Art as well as science 8.) Activities ? Benefits of advertising 1.) Launch of a new product 2.) Increases markets 3.) Mass sales 4.) Keeps the competitive spirit alive 5.) Creates goodwill 6.) Consumer awareness ? Types or Classifications of Advertising 1. Classification Based on the Media 2.) Classification Based on Geographic Area 3.) Classification Based on Target Audience 4.) Internet Advertising 1. Classification Based on the Media A.) Print Advertising B.) Outdoor Advertising C.) Broadcast Advertising A.) Print Advertising a.) News papers b.) Magazine c.) Brochures d.) Flyers B.) Outdoor Advertising a.) BillBoards b.) Point of Sale Displays c.) Retail advertising d.) Guerilla advertising 2.) Classification Based on Geographic Area A.) Global Advertising B.) National Advertising C.) Local Advertising 3. Classification based on Target Audience A.) Consumer Advertising B.) Business-to-Business Advertising C.) Professional Advertising D.) Agricultural Advertising 4.) Internet Advertising A.) Web Banner Advertising B.) Contextual Advertising C.) Blog Advertising D.) Mobile Advertising ? Key player of Advertising 1.) Advertiser 2.) Advertising Agency 3.) Media 4.) Suppliers 5.) Target Audience 6.) Government Authorities

MIT 14.271 Industrial Organization I, Fall 2022 Instructor: Glenn Ellison View the complete course: https://ocw.mit.edu/courses/14-271-industrial-organization-i-fall-2022 YouTube Playlist: https://www.youtube.com/playlist?list=PLUl4u3cNGP62xkEY0YzLJSoquVBjPOl9S Glenn Ellison talks about empirical work on advertising. License: Creative Commons BY-NC-SA More information at https://ocw.mit.edu/terms More courses at https://ocw.mit.edu Support OCW at http://ow.ly/a1If50zVRlQ We encourage constructive comments and discussion on OCW’s YouTube and other social media channels. Personal attacks, hate speech, trolling, and inappropriate comments are not allowed and may be removed. More details at https://ocw.mit.edu/comments.